This has to be the idea of the century

  • simple@lemm.ee
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    8 days ago

    If they did this from the start it might’ve sounded fine, but now it just feels like they’re trend-chasing after Apple Intelligence…

  • TORFdot0@lemmy.world
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    7 days ago

    Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”

  • irotsoma@lemmy.world
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    7 days ago

    I mean that’s standard practice. If a feature, product, or company develops a bad reputation, just rename it. If your market is large enough there will be enough people not paying attention to not realize it’s the same product.

  • Quicky@lemmy.world
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    8 days ago

    No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.

    • illi@lemm.ee
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      8 days ago

      Agreed, Copilot was one of if not the best named AI I think. Why they would want to rebrand it to something so bland so quickly is beyond me

      • vrek@programming.dev
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        8 days ago

        I have no love for Microsoft but their naming is one of the worst parts… Let’s make a game console! We’ll call it Xbox!.. That sold well let make another! We’ll call it xbox360… Time for a refresh on the gaming console! We’ll call it Xbox one… Another refresh but this time let’s make two versions! We’ll call them Xbox one series s and x box one series s!

        Or our popular ide is bloated and people are asking for a light weight ide… What’s our current ide called? Visual studio but alot of people abbreviate it to vs! Let’s call the new one vscode! Do they have anything in common or share functionality or shortcuts? No

        Don’t get me started on windows… 3.1… 95…nt…98…2000…me…vista…7…8…10…11 like wtf???

        • Defaced@lemmy.world
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          8 days ago

          At least Xbox made some sense, it was originally going to be called the DirectXbox, thankfully they shortened the name to something catchier.

  • CosmoNova@lemmy.world
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    8 days ago

    First big tech slapped “powered by AI!” on everything and now - a mere 2 years later - it has been exposed as nothing but a safety risk without a tangible benefit, they’re trying their best to hide it’s mere existence while still dumping it into everything. They just can’t help it.

  • kalleboo@lemmy.world
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    8 days ago

    Microsoft try not to copy everything Apple does challenge: Impossible

    At least “Apple Intelligence” is cute because the initials for it are A.I.