I think this is probably more a copy of various East Asian social media services than anything Reddit-like. Pretty sure TikTok and a bunch of Chinese video streaming services already do this. I think the whole Money -> Gifts -> Rubies -> Money chain is intended to dance around money laundering legislation. The same way that Pachinko machines aren’t technically considered gambling in Japan.

The problem isn’t just that people are making AI slop: It’s also a problem that Zuck has seen the engagement that this trash generates and realized that it’s good for Meta’s metrics. They’re never going to do anything to stop it if the alternative is that investors might realize that Facebook is a rotten log.